Before Cosmoprof North America 2026: FENGSHANG Explores the US Beauty Market

Before Cosmoprof North America 2026 officially begins, the FENGSHANG team has already started an important part of the journey: meeting customers, visiting professional nail salons and observing the US beauty market first-hand.

From July 13 to 15, 2026, FENGSHANG will exhibit at
Cosmoprof North America Las Vegas, one of the most influential B2B beauty exhibitions in North America.

Visitors will be able to meet our team at
Booth 2214 in the Nail Hall at the Mandalay Bay Convention Center in Las Vegas.

For us, preparing for an international exhibition is not only about presenting products. It is also about understanding the real market, listening to customers and seeing how professional beauty lighting products are used in everyday working environments.

Why We Arrived Before the Exhibition

Before travelling to the United States, our team had already communicated with many customers through video calls, email, social media and online B2B platforms.

Digital communication makes international business more efficient, but it cannot completely replace face-to-face conversations.

When we visit customers in person, we can better understand their product positioning, sales channels, working environments and the challenges experienced by their end users.

This is why our team chose to arrive early and spend time visiting customers and local beauty businesses before the exhibition officially begins.

Online communication helps us stay connected. Face-to-face communication helps us understand what customers truly need.

Learning from Real Nail Salon Environments

During our pre-show visits, we entered local nail salons and observed how lighting equipment is used during actual nail services.

For a professional nail lamp manufacturer, these real working environments provide valuable information that cannot always be found in a product specification sheet.

We paid close attention to how nail technicians position their equipment, how much space is available on the workstation and what kinds of lighting conditions are required during long working hours.

These details affect far more than the appearance of a lamp. They influence product dimensions, structural design, lighting coverage, stability, ease of adjustment and the overall working experience.

By observing products in real salon environments, our team can return to product development discussions with clearer and more practical questions:

• Does the lamp provide sufficient and even illumination across the full working area?
• Can the structure be adjusted easily without interrupting the technician’s workflow?
• Does the product fit comfortably into a compact salon workstation?
• Is the light comfortable enough for long professional working hours?
• Can the product design support the positioning of a professional beauty brand?

These observations help us improve existing products and develop more suitable OEM and ODM beauty lighting solutions for different markets.

A Customer’s Comment About Chinese Manufacturing

During one of our customer visits in the United States, a customer shared a simple but meaningful comment:

“Chinese products now represent quality.”

For manufacturers who have spent years improving product quality, engineering, design and production management, this recognition is deeply encouraging.

The global market is becoming more competitive. Customers have more choices, product information is more transparent and buyers are setting higher expectations for both suppliers and products.

Yet this does not mean that Chinese manufacturing has lost its opportunity. It means manufacturers must move beyond low-price competition and create greater value through:

• Reliable and consistent product quality
• User-focused product development
• Distinctive industrial design
• Stable production and delivery capabilities
• Flexible OEM and ODM support
• Long-term communication and service

At FENGSHANG, we believe Chinese manufacturing continues to have strong potential when products are developed around real customer needs rather than short-term price competition.

Why International Business Still Requires Face-to-Face Meetings

During this trip, our General Manager also shared her first-hand observations through a series of videos recorded in the United States.

One of the main topics was why international sales teams still need to travel overseas and meet customers in person.

The answer is not simply that face-to-face meetings feel more personal. The greater value lies in gaining access to information that is difficult to obtain remotely.

By entering the local market, suppliers can observe customer behaviour, retail presentation, product pricing, competitor positioning and changing service trends.

A direct conversation can also reveal concerns, expectations and cooperation opportunities that may never appear in a formal inquiry.

For B2B cooperation, trust is often built through a combination of reliable products, professional communication and a willingness to understand the customer’s business.

Turning Market Insights into Better Beauty Lighting Products

FENGSHANG focuses on the development and manufacturing of professional lighting products for nail, lash, beauty, salon and desktop working applications.

Our product portfolio includes professional nail lamps, manicure table lamps, beauty floor lamps and other task lighting solutions designed for demanding working environments.

Through our US customer visits and pre-show market research, we are looking beyond immediate orders.

We are collecting information that can support future product improvement and more effective cooperation with beauty brands, importers, distributors, wholesalers and professional equipment suppliers.

This includes understanding:

• Which lighting designs better suit professional nail salons
• How beauty brands differentiate their products in the US market
• What distributors expect from a reliable manufacturing partner
• Which product details influence end-user satisfaction
• How OEM and ODM services can better support brand development

The insights collected before the exhibition will help us communicate more effectively with customers and develop lighting solutions that are closer to real market demand.

Meet FENGSHANG at Cosmoprof North America 2026

We look forward to meeting existing partners, new customers and beauty industry professionals at the upcoming Cosmoprof North America Las Vegas exhibition.

During the upcoming exhibition, visitors will be able to explore FENGSHANG’s professional nail and beauty lighting solutions at Booth 2214, discuss product development ideas and learn more about our OEM and ODM manufacturing capabilities.

Whether you are a beauty brand, distributor, wholesaler, salon equipment supplier or professional nail product company, we welcome the opportunity to understand your market and discuss potential cooperation.